MARKETING OF HUMAN RESOURCES IS AS HR STRATEGY / Bannikova Lyudmila,Kuchkildina Maria // . - 2013. - V. , l. . - P. 61-69.

ISSN/EISSN:

нет данных / нет данных

Type:

Proceedings Paper

Abstract:

In this article we examined the marketing approach to human resources as the direction that maintains HR security. Marketing of human resources or inner, inter-corporate marketing is a method of HR-management that provides consistency of goals, opportunities and employee's interest. The objective of HR-marketing does not restrict on capability to control the situation on labor market to cover organizational needs efficiently, but to expand different ways of using segmentation, as long as using the method of internal competitiveness among employees. The elements of the HR marketing are personnel technologies such as continuous assessment of employment of staff to determine the competitiveness of the domestic and professional prospects of the ``key{''} employees, the development of motivational systems. The difference of this technique from many others is that the employee assesses its compliance functionality in comparison with the achievements of other comparable groups of workers, causing some stress. This moment in the valuation technique used consciously reinforced with ``mirror{''} technique evaluation (self-evaluation and assessment of the top / bottom). Focus on the tension led to the definition of methodology as the ``assessment of internal competitiveness{''} of specialists and managers.

Author keywords:

inter-corporate marketing; HR security; personnel segmentation; internal competitiveness DEFENSE MECHANISMS

DOI:

нет данных

Web of Science ID:

ISI:000339103100007

Соавторы в МНС:

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Другие поля

Поле	Значение
Editor	Loster, T and Pavelka, T
Booktitle	7TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS
Note	7th International Days of Statistics and Economics, Prague, CZECH REPUBLIC, SEP 19-21, 2013
Organization	Univ Econ, Dept Stat \& Probabil; Univ Econ, Dept Microeconom; Univ Econ, Fac Business Econ; Ceska Sporitelna; ESC Rennes Int Sch Business
Publisher	MELANDRIUM
Address	FUGNEROVA 691, SLANY, 27401, CZECH REPUBLIC
Language	English
ISBN	978-80-86175-87-4
Keywords-Plus	DEFENSE MECHANISMS
Research-Areas	Demography; Business \& Economics
Web-of-Science-Categories	Demography; Economics; Management
Author-Email	bannikov@planet-a.ru mas288@yandex.ru
Number-of-Cited-References	7
Usage-Count-Last-180-days	1
Usage-Count-Since-2013	5
Doc-Delivery-Number	BA9BK