THE EFFECTIVENESS EVALUATING OF ONLINE SHOP BASED ON INFORMATIVITY OF THE PRODUCT PORTFOLIO / Kulpin Sergey,Popov Evgeny // . - 2015. - V. , l. . - P. 910-921.

ISSN/EISSN:

нет данных / нет данных

Type:

Proceedings Paper

Abstract:

The nature of the Internet market allows us to develop information products that have experienced nature, disproportionately large effect on the scale of production and some publicity. Informativity in the article is the ability of goods contains different types of information: visual, auditory, olfactory, gustatory, and tactile. Depending on the types of contained information ideal online products (information goods), stimulating demand online products, and not stimulating demand online products are described. The article presents a model for evaluating the effectiveness of Internet agent based on informativity of its product portfolio. The model is based on the analysis of the product portfolio, gross income and transaction costs of online shops selling advantage of one type of goods. A model of the ideal online store is shown. The basis for the analysis is financial results and information about the product portfolio of the largest online Russian retailers. Results have shown that Internet agents that implement common advantage of ideal online products or stimulating demand products in the virtual market have a level of transaction costs lower than those online retailers that sell not stimulating demand products. Scientific novelty of the model lies in the development of research on effectiveness of theoretical apparatus of forming the online seller product portfolio. The practical significance of the model is the ability to determine the level of optimality of the product portfolio of any virtual consumer market player. The obtained results allow for a deeper study of the optimization problems of transaction costs in the Internet market. The results can be applied to small and medium-sized enterprises with e-commerce for marketing strategy developing.

Author keywords:

product informativity; online product; online shop product policy; transaction costs

DOI:

нет данных

Web of Science ID:

ISI:000380530000087

Соавторы в МНС:

Другие поля

Поле	Значение
Editor	Loster, T and Pavelka, T
Booktitle	9TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS
Note	The 9th International Days of Statistics and Economics, Prague, CZECH REPUBLIC, SEP 10-12, 2015
Organization	Ceska S Sporitelna; VSE; ESC Rennes Sch Business; PHF Ekonomicka Univ Bratislave
Publisher	MELANDRIUM
Address	FUGNEROVA 691, SLANY, 27401, CZECH REPUBLIC
Language	English
ISBN	978-80-87990-06-3
Research-Areas	Business \& Economics; Mathematical Methods In Social Sciences
Web-of-Science-Categories	Economics; Social Sciences, Mathematical Methods
Author-Email	skulpin@yandex.ru epopov@mail.ru
ResearcherID-Numbers	Kulpin, Sergey/R-6859-2016
ORCID-Numbers	Kulpin, Sergey/0000-0002-3998-9341
Number-of-Cited-References	12
Usage-Count-Last-180-days	4
Usage-Count-Since-2013	4
Doc-Delivery-Number	BF3DN