PRODUCT POLICY FEATURES FOR AN INTERNET FIRM / Kulpin Sergey // . - 2016. - V. , l. . - P. 1006-1015.

ISSN/EISSN:

нет данных / нет данных

Type:

Proceedings Paper

Abstract:

The object of research is the Internet firm. The topic of discussion is organizational and economic relations between Internet firms and other participants of the Internet market arising from the formation of norms and rules for product policy. The aim of this work is to develop a model of economic evaluation of product policy in the marketing of Internet companies. The study contains three main scientific results: 1. The author developed a typology of economic institutions that influence an Internet firm. 2. The author's model of the product policy estimation for Internet firms is offered. The model includes a classification of online products on the informativity basis, the condition of optimality for an Internet firm, the model of informativity determination, and a methodology for assessing the product policy of Internet firms. 3. The author selected factors of product competition for Internet firms. These factors are divided into such categories as factors that determine the product quality, price and market share; factors that determine promotion tools and competitive advantage; factors influencing the image, reputation and brand of an Internet firm.

Author keywords:

Internet marketing; Internet firm; online shop product policy; institutional theory for the Internet SYSTEMS

DOI:

нет данных

Web of Science ID:

ISI:000389515100099

Соавторы в МНС:

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Другие поля

Поле	Значение
Editor	Loster, T and Pavelka, T
Booktitle	10TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS
Note	10th International Days of Statistics and Economics, Prague, CZECH REPUBLIC, SEP 08-10, 2016
Organization	Univ Econ, Dept Stat \& Probabil; Univ Econ, Dept Microecon; Tech Univ Kosice, Fac Econ; Ton Duc Thang Univ
Publisher	MELANDRIUM
Address	FUGNEROVA 691, SLANY, 27401, CZECH REPUBLIC
Language	English
ISBN	978-80-87990-10-0
Keywords-Plus	SYSTEMS
Research-Areas	Business \& Economics; Mathematical Methods In Social Sciences
Web-of-Science-Categories	Economics; Social Sciences, Mathematical Methods
Author-Email	skulpin@yandex.ru
ResearcherID-Numbers	Kulpin, Sergey/R-6859-2016
ORCID-Numbers	Kulpin, Sergey/0000-0002-3998-9341
Number-of-Cited-References	15
Usage-Count-Last-180-days	2
Usage-Count-Since-2013	2
Doc-Delivery-Number	BG5KD