| Editor |
Kavoura, A and Sakas, DP and Tomaras, P |
| Booktitle |
STRATEGIC INNOVATIVE MARKETING |
| Series |
Springer Proceedings in Business and Economics |
| Note |
4th International Conference on Strategic Innovative Marketing (IC-SIM), Mykonos, GREECE, SEP 24-27, 2015 |
| Publisher |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Address |
GEWERBESTRASSE 11, CHAM, CH-6330, SWITZERLAND |
| Language |
English |
| ISBN |
978-3-319-33865-1; 978-3-319-33863-7 |
| Research-Areas |
Business \& Economics |
| Web-of-Science-Categories |
Business |
| Author-Email |
tvkuprina@mail.ru |
| Number-of-Cited-References |
12 |
| Doc-Delivery-Number |
BI0ZJ |