CSR in the Russian aviation industry: the winds of change / Belyaeva Z. // Strategic Direction. - 2015. - V. 31, l. 8. - P. 7-9.

ISSN:

02580543

Type:

Article

Abstract:

Purpose – The article outlines strategic corporate social responsibility (CSR) ongoing progress in the aviation industry in Russia as well as its results. Design/methodology/approach – The paper pinpoints some CSR techniques as a response to the drastic changes of the aviation business environment in Russia. The cases are related to four specific Russian airlines. Findings – The revealed paradox reads that passengers choose the cheapest, but the safest company, care for aviation effects on environment and spread all the failure stories faster with social media and networks. CSR in aviation seems to be the improvement driver ensuring stable passenger traffic if applied right. On the other hand, the irresponsible behaviour might cost too expensive in the long run. Practical implications – The paper illustrates some cases on the example of the Russian civic aviation CSR, which uncovers do’s and don’ts in applying CSR techniques in the industry. Originality/value – This article suggests how shared value-based strategic responsibility can become powerful risk-management tool for the progressive airlines. © 2015, Emerald Group Publishing Limited.

Author keywords:

Aviation industry; Russia; Strategic CSR

Index keywords:

нет данных

DOI:

10.1108/SD-06-2015-0094

Смотреть в Scopus:

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84942425070&doi=10.1108%2fSD-06-2015-0094&partnerID=40&md5=0158adb23b2b4d17d21097c0ebe4f7ae

Соавторы в МНС:

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Другие поля

Поле	Значение
Link	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84942425070&doi=10.1108%2fSD-06-2015-0094&partnerID=40&md5=0158adb23b2b4d17d21097c0ebe4f7ae
Affiliations	Graduate School of Economics and Management, Ural Federal University, Yekaterinburg, Russian Federation
Author Keywords	Aviation industry; Russia; Strategic CSR
References	Airline Safety Ranking, A.S.R., (2015), www.jacdec.de/airline-safety-ranking-2015, ), :/ (accessed 2 June 2015); (2015), http://centreforaviation.com/analysis/why-dont-women-run-airlines-part-1-94-of-airlines-are-led-by-men-217930, ), :(accessed 20 June 2015); (2014), www.iata.org/publications/Pages/global-passenger-survey.aspx, ), :(accessed 29 May 2015); www.favt.ru/opendata, , :/ (accessed 25 May 2015); Porter, M.E., Kramer, M.R., Strategy and society: the link between competitive advantage and corporate social responsibility (2006) Harvard Business Review, 84 (12), pp. 78-92. , and, Vol.No., pp
Correspondence Address	Belyaeva, Z.; Graduate School of Economics and Management, Ural Federal UniversityRussian Federation
Publisher	Emerald Group Publishing Ltd.
Language of Original Document	English
Abbreviated Source Title	Strateg. Dir.
Source	Scopus