BRICS money talks: Comparative socio-cultural communicative taxonomy of the New Development Bank / Zavyalova N. // Research in International Business and Finance. - 2017. - V. 39, l. . - P. 248-266.

ISSN:
02755319
Type:
Article
Abstract:
The article is focused on financial communication. The communicative aspect makes it possible to penetrate deep into political and financial domains of modern reality. On the example of BRICS financial architecture the author makes an attempt to understand social communicative frames, shaping the present and the future of BRICS states.The concept of BRICS is universally perceived as a big political issue. What is more important while discussing this international collaborative system is the financial institutions and methodology it brings. The author has developed three-point taxonomy for the analysis of the New Development Bank communicative strategy. The article is concentrated on social representations of financial issues within BRICS framework. How do Chinese describe financial highlights of BRICS? What are the agendas of Indian monetary policies? How do the Russian financial tycoons zoom on money guidelines? Are money issues culturally specific and is it possible to outline a set of sociable variables to measure communicative values of money representations in BRICS cultures? The answer to these and many more questions has driven the author to the conclusion that financial communication has become a new policy tool, enabling BRICS members to indicate power positions within the infrastructure of BRICS. © 2016 Elsevier B.V.
Author keywords:
China; Cultural communicative financial stereotype; Culture; India; Rising powers; Russia
Index keywords:
нет данных
DOI:
10.1016/j.ribaf.2016.07.039
Смотреть в Scopus:
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84984853556&doi=10.1016%2fj.ribaf.2016.07.039&partnerID=40&md5=28d64f7b526a993b8f57d2d8eb96ec1f
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Link https://www.scopus.com/inward/record.uri?eid=2-s2.0-84984853556&doi=10.1016%2fj.ribaf.2016.07.039&partnerID=40&md5=28d64f7b526a993b8f57d2d8eb96ec1f
Affiliations Ural Federal University 620002, 19 Mira Street, Ekaterinburg, Russian Federation
Author Keywords China; Cultural communicative financial stereotype; Culture; India; Rising powers; Russia
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Publisher Elsevier Ltd
Language of Original Document English
Abbreviated Source Title Res. Int. Bus. Financ.
Source Scopus